There are different kind of gyaru styles, the most popular in France is himekaji powered by the famous brand Lizlisa, it’s litterally the casual princess style, hairstyles and makeup are more simple than the himegyaru style and accessories are less decorative. It’s close to the Roma gyaru style which is a mix between hippie and himekaji with floral dresses and fringe boots.
But, if you search gyaru or gal on google, you will mostly find kuro gyaru pictures! Kuro gyaru is the black gal style, there are also several substyles in it as Manba, Ganguro,Tsuyome, Ora Ora it’s now commonly called kuro gyaru. The most popular brands are Alba Rosa, D.i.a.... This style is powered by the famous Black Diamond group and gyarusa. I will probably post a lot about them because I love and support them!!
you will also probably find himegyaru pictures, it’s the most princess-like style! Girls usually wear very big hair with big bows and mostly pink dresses with bows and flowers. The reference brands are Jesus Diamante and La Pafait but also Princess Melody produced by the famous Himena Ousaki.
An other popular style is the Agejo style, it’s still girly but sexier than himegyaru ! Lot of people use to confuse because there are big hair and lot of bows but the colors can be darker and the clothes are often lingerie-like. Girls use to wear belts on their legs without to hide them or apparent lace on their stockings. It was inspired by kyabajo (hostesses) fashion. Also kyabajo brands like Sugar dress or Dazzy are as agejo as Mars or Golds Infinity even if the style is very different.
You can also find the Amekaji style which is definitely 80’s American hip hop like fashion or B-gal which is sexier because inspired by R&B celebrities. I think JSG is a popular brand of this style but there are also coco&lulu and Babyshoop.
There is also the Rokku gyaru style which is the darkest style because it’s rock and a bit gothic, the most popular brands are ghost of Harlem, glavil and glad news which are mostly red, black or grey with bones and crosses patterns.
The last popular one is the Onee gyaru style which means older sister style. It’s for older girls who work it’s very elegant with lot of luxurious brands as Chanel, Gucci mixed with Japanese brands like Datura, Gyda or Resexxy... it’s also the closest from western style it’s the reason why despite my age I didn’t opt for it... 😅
An other substyle is the ko gal style, it’s gyaru girls wearing japanese school uniforms (it was created by gals who were obliged to wear the uniform during school but wanted to look different than others and to continue to look Gal) the skirts are shorter than traditional uniform skirts and the the socks are worn loose and in a maxi version. The hairstyle and the makeup are the traditional gyaru style they are often tanned but can also be white.
A sub style that particularly inspire me lately is the Ora Ora kei! Tipically the gangster style it could be translated as badass style! as I plan to post a complete artcle about it I won’t explain more about it here right now! 😉
finally will see Gyaru Mama, it’s gals who are pregnant or moms, they can be onee but also Hime or Kuro gals. If there are still gals who are moms, the therm is less and less used and popular.
And... what about guys?
There also are boys into the gal! They are called Gyaruo!
They can be manba, kuro gyaru, rokku gyaru and agejo but we don’t say agejo for males, we use to say host. It’s the masculine of hostess but every host don’t work for host clubs, some of them just use to adopt the style, it’s the same thing for women! One of the hosts represented on the pictures here was 5 years old.
There is something very important I want to clarify for western people : hostesses and host are NOT prostitutes!! Legacy is very strict about it in Japan! Their job is only to distract and serve to drink to business men and women pretending to be under spell they are pretty similar to what where geishas in the past. By the way, their clothes are never vulgar but rather glamorous! It’s very very different than western hostesses ! I will post about it later.
All the gyaru substyles used to have their magazines but sadly just a few of them are still edited like Ageha. Recently Egg magazine came back but only in a web version.
Popteen was considered as a gal magazine but it turned as a teen magazine and doesn’t especially promote the gyaru style anymore.
Larme magazine is Larme kei and not gyaru!! Lot of people use to make confusion... Recently lot of gyaru brands turned Larme kei which is currently very fashionable in Japan and overseas. I like it and think it’s cute but I’m definitely a gal it’s the reason why I’m here to promote my style and my passion the most I can!
I will speak about each substyles and magazines with more details and pictures in my next post. You will also be able to get brands and clothes from each styles in my shop! (Please to be patient and to let me a bit time to build a decent stock!😅 most of my gains are re invested to buy more items so please to support me buying items if you can!)
I never been able to choose a substyle, I love all of them and all of them are a part of my personality! I noticed lot of gaijingals use to wear every styles and I also use to wear both, I’m impatient to show you!
And you? Please don’t hesitate to comment! 💕💖